Xen Philosophy

Our team is highly sensitive to the needs of our clients. We take a proactive approach to all of our projects and are committed to a core ideology, not profit alone. We deliver tier one services across the board. Our work ethic represents our guiding principles: Integrity, Quality, Creativity, and Trust.

Biography

Brenda Maynard-Richardson has over 10 years of professional experience in Public Relations and Marketing. A graduate of Ryerson University and Seneca College, she has held various senior management positions, with high-profile corporations, and successfully developed and implemented targeted PR and marketing programs for clients in the corporate, private, and not-for profit sectors. Brenda has also held account positions in several high-profile advertising agencies where she honed her client services and project management skills.

Throughout her career, Brenda has been afforded opportunities to work on significant projects with distinguished corporations, including; Ivanhoe Cambridge, Morguard Properties, 20Vic, Air Canada, AGO, Chrysler Canada, Toronto Star Newspaper, BMO Bank of Montreal, Royal Bank of Canada, Bell Canada, Sirius Satellite Radio, Inniskillin Wines, Upper Canada Brewing Company, VIA Rail, and Rogers-Toronto Blue Jays.

While working as a Public Relations Consultant with DDB Public Relations, Brenda implemented a variety of successful media relations campaigns for clients in the food and beverage, spirits, and film industries, including; Knorr-Eat in Colour, Lipton Pyramid Teas, Gibson’s Finest Canadian Whisky, and Mongrel Media. Brenda also worked with Universal Music Canada in the role of Manager, National Publicity & Promotions. There, she successfully developed and managed comprehensive publicity and promotions campaigns for a portfolio of award winning international Jazz and Classical recording artists, including: Diana Krall, Herbie Hancock, Oscar Peterson, and more.

Before joining Universal Music Canada, Brenda was the Director of Business Development for the Toronto Downtown Jazz Festival and Downtown Jazz Brampton. Prior to that, she worked with CBC Television in the position of National Coordinator, Corporate Sponsorship on the following programs: Juno Awards, Gemini Awards, Governor General’s Awards, Canadian Figure Skating Championships, and the annual Canada Day broadcast.

She was also the Co-Proprietor of PBM Communications – producers of Toronto’s first African-Canadian Business Directory, Business Newspaper, and Consumer Show. Brenda’s spirit of adventure and love of travel lead her to Saudi Arabia, where she resided and worked as a flight attendant.

A strong believer in giving back to the community, Brenda currently volunteers her time with Durham Region Immigration and Diversity Portal, Girl Guides of Canada, and St. Patrick Catholic School.